Overview
Branded as ‘The Biggest Business Conference in the World’, The 10X Growth Conference is an annual event the 10X Team produces where business and entertainment collide. Celebrity guest speakers such as John Travolta, Kevin Hart, Usher, Tom Brady, Megyn Kelly and Rick Ross participate in fireside chats and deliver keynote speeches.
Strategy & Tactics
The 10X Team uses the following to promote this event:
- Videos that showcase key talking points.
- Creative static and motion graphics.
- Photos of celebrity guest speakers and iconic production moments.
- Event updates such as tickets selling out, seat selection, etc.
Results
The main goal for all marketing channels is to sell this event out either through online sales or generating leads for the sales team. For social media, we focused on reaching as many people as possible. This included getting people to return and also acquiring new clients.
We averaged around 1 million to 4 million organic impressions on our top video posts.
A large part of the success was due to videos that featured celebrity guest speakers and engaging talking points.
Below is an overview of the 2023 social media campaign for 10X Growth Con.
