Overview
Silverspot Cinema is branded as a boutique move theatre company for the ‘True Film and Food Lover’. I managed the social media campaign for the opening of it’s Brookfield, Wisconsin location.
Strategy & Tactics
For the opening of the Brookfield location, I focused on showcasing:
- Silverspot’s elevated food menu
- The interior design of the movie theatre
- Features of the movie theatre (ex. heated seats, bar)
- Special events for movies
- Influencer collaborations
Since there were many other movie theaters competing for market share, our goal was to stand out and connect with the local community.